Ultra PRO to Acquire Playroom Entertainment
Tuesday September 13, 2016
Ultra PRO International LLC ("Ultra PRO"), a leading manufacturer of tabletop games and accessories, has entered into a definitive agreement to purchase Playroom Entertainment (“Playroom”), a publisher of board and card games of strategy, party and early learning genres.
Playroom is a well-recognized publisher of the Killer Bunnies game line, the Geek Out! party game series, the Bright Idea Games children's educational line and several other popular toys and games.
“We have some tremendous plans for the games currently in our catalog and have a wide range of new titles that we can't wait to bring to market. Over the next several weeks, we'll be focused on 2017 planning for these great brands and the future additions to the line. With Ultra PRO’s global reach, incredible resources, and valuable relationships with manufacturing, licensing and marketing partners, this is the start of an exciting next level for Playroom. This is truly a great culmination of our efforts from the past 17 years and I’m very excited to embark on this journey with a well-known brand like Ultra PRO.” said Dan Rowen, Founder of Playroom Entertainment.
With the recent purchases of Jolly Roger Games, TableTopics, and exclusive rights to Stone Blade Entertainment’s portfolio, including the highly acclaimed Ascension deck building games, the acquisition of Playroom continues Ultra PRO’s strategic plans to deliver, along with popular accessories, premium content to the global toys & games, and geek & pop culture markets.
“Playroom Entertainment has a long history of developing successful brands and licenses that have had an indelible mark across various markets. This will truly complement the existing titles and our overall Ultra PRO Entertainment portfolio. Together, we feel extremely confident about bringing consumers, retailers and our vast distribution network the best games yet from Playroom Entertainment.” said Sean Lashgari, Senior Director of Ultra PRO’s Entertainment Division. “With this acquisition, we now have a solid, diversified foundation in our Entertainment Division, and we plan to leverage our global distribution network and expand our market reach to accelerate growth.”
Ultra PRO’s immediate post-closing plans include investing in new inventory to ensure deep stock levels of its top product lines along with pursuing the numerous projects that are in development. Mr. Rowen will join Ultra PRO as the Director of Playroom Entertainment and continue to manage Playroom's product portfolio on a day-to-day basis.
This acquisition coincides with the launch of several new Playroom Entertainment titles, including Pass the Pandas, a social game geared towards all ages, the Family edition of its popular Geek Out! trivia game, and the releases of Sitting Ducks Deluxe and Cthulhu-themed Unspeakable Words Deluxe.