WIZKIDS: Star Trek Attack Wing Update!
Wednesday November 30, 2016
Dear WizKids Retailers,
We’ve had many retailers and gamers alike ask us what the future holds for the Star Trek: Attack Wing (STAW) line of products. We’re excited to finally announce numerous new initiatives that we’ve been working on over the past year.
Our first initiative will directly affect the margin of all STAW products. Starting immediately, the discounting structure on all STAW starters and $14.99 expansion packs (past and future) will improve for retailers by 5% of MSRP. This ensures that retailers who have been running STAW events in their store are rewarded for their ongoing efforts to provide play spaces, increase community outreach, and support new player programs. Our goal is to provide an immediate boost in return on investment for retailers currently supporting the line, while enticing new retailers to adopt STAW in their store.
Secondly, WizKids will be releasing a digital version of the revised rulebook. The digital version will contain refreshed rules that incorporate rulings and FAQs released online, providing an up-to-date comprehensive rulebook. No need to worry - all previously released STAW product will be compatible; no products will become obsolete in conjunction with this update.
Our third initiative is to release a new configuration of STAW products. These products will have a lower price point and contain new content, but will not include ship models. While the new configurations won’t include ship models, they will note the previously-released ships customers need to purchase. The new configuration will offer a more cost-effective option for players who already have many copies of an existing ship sculpt. In addition to a lower price point, these packs will include a selection of updated content to support updated rules for ship models of the same type.
Fourth, we will be introducing faction packs. These faction packs will also benefit from the improved discount structure. These packs will provide a ready-to-play fleet of ships from the same faction that will allow new players to field a team while providing a lower priced value (per ship) to new and veteran customers.
Fifth, we will continue to increase our paint quality across the line. We hope you agree that our ships have never looked better.
Last but certainly not least, we’re excited to share that we’ve been exploring a process that will allow fans to submit their very own content ideas to WizKids. There may be limitations to this endeavor, but we believe the STAW community can provide many exciting ideas. There are many details that will need to be worked out before we can announce anything more specific about the submission process.
The new pricing will be implemented immediately, and product solicitations will be updated over the next few weeks. Please note it will take some time to bring all these products to the market. We hope to roll most of these products out in 2017.
We want to thank you so much for your continued patience and support of WizKids and the STAW line of products. We hope these new initiatives will help the game continue to flourish until teleporters and replicators are a reality… (or at least until there’s a human colony on Mars).
Live long and prosper,
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