STAR WARS FORCE FRIDAY II COMING SEPTEMBER 1, 2017
Tuesday August 01, 2017
Attention, Star Wars fans: It’s time to make some room on your desk, toy shelf, bookshelf, and in your closet.
Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of Star Wars: The Last Jedi products. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. on Friday, September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars. In addition, packaging for the new line, featuring striking images of a lightsaber-wielding Rey, Poe Dameron, and Finn, was also revealed today.
The event centers around the Star Wars iOS and Android app, with the Force Friday II features available as of Thursday, August 24. At participating retailers, fans will find a graphic with the Find the Force logo. When scanned using the Star Wars app, a character will appear in the room, allowing the fan to take pictures, record videos, and share the experience on social media. New characters will be added each day, for a total of 15 across the three-day run of the program September 1-3. In select global markets, fans sharing photos or videos on Twitter or Instagram can participate in a sweepstakes for free tickets to the Star Wars: The Last Jedi premiere in December.