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17 UPPER DECK TORONTO MAPLE LEAFS CENT RETAIL

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First Look: 08/09 NHL SP Game Used Fight Strap Cards

Tuesday January 20, 2009
As Upper Deck continues to press the envelope by creating new and innovative products, I thought you might be interested in seeing the latest new insert set we’ve developed. As a way of paying homage to the physical nature of hockey, we have created a new insert set around the fight strap that NHL jerseys include. The small strap at the back of jerseys is designed to keep the jersey from coming off when it comes time to drop the gloves and an opponent begins pulling on the jersey.

This is a concept we’ve talked about for a few years now and we are excited to bring it to collectors for the first time with 2008/09 NHL SP Game Used. The cards will definitely be rare as the strap is so small, we can only produce a small amount of them. Single cards will be numbered to just three copies and the combo versions will be one-of-one cards. Since these cards will be more premium, they will be produced on a thicker card stock, similar to a patch card.

I hope you enjoy this first look at these new cards and please contact me if you need high resolution versions.

Sincerely,

Chris Carlin
Hobby Marketing Manager
The Upper Deck Company



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