COMPLETE-A-SET PREORDERS NEW ARRIVALS BLOWOUTS SEARCH FAQ DIRECTIONS
HOME
ABOUT
DEALER'S LOUNGE
PRODUCTS
RAFFLE
Quick Search:
NEWS
SIGN IN  News & Promotions
GRADING
LINKS
RETAILERS
REGISTER
CONTACT



Coming Soon

19 UPPER DECK MVP HOCKEY RETAIL

19 UPPER DECK MVP HOCKEY RETAIL

18 TOPPS INCEPTION BASEBALL
18 UPPER DECK FLEER ULTRA XMEN TRADING CARDS


New Arrivals
TMNT HEROCLIX UNPLUGGED GF
TMNT HEROCLIX UNPLUGGED FF
TMNT HEROCLIX UNPLUGGED D&T
RICK AND MORTY MULTIVERSE GAME
TWD NO SANCTUARY MINIS GAMEEXP
TWD NO SANCTUARY MINIS GAMEEXP
PIXEL TACTICS 2 GAME
NON SPORT UPDATE (BI-MONTHLY)
2018 STANLEY CUP ON ICE TEAM
2018 STANLEY CUP TEAM CELE
2018 STANLEY CUP TEAM COLLAGE
2018 SC CONN SMYTHE A OVECHKIN

Back in Stock
D&D ICONS SET 2 8ct BRICK (4)
RICK & MORTY ANATOMY PARK GAME
DC COMICS DECK-BUILDING GAME

Canadian Retailers
Looking for our products? Try one of these fine retailers:

Comic Readers

9306)_586-1414
www.comicreaders.com
The New Store

(709)_896-2486

Koros Games

(519)_341-7080
www.korosgames.ca
Le Collectionneur

(418)_589-3039
goo.gl/ktuEhC



Italian Company Panini To Be NBA's Sole Trading Card Licensee

Wednesday January 28, 2009
By Terry Lefton, Editor-at-Large

The NBA has trimmed its trading-card roster to a single licensee, and it's a name not very familiar to stateside collectors: Panini. The Italian sports collectibles company has signed a four-year deal giving it exclusive global trading card, collectible stickers, and sticker-album rights. With the deal, the league ends long relationships with Upper Deck, a 17-year NBA licensee; and Topps, which produced its first NBA cards in '57. Officially, the Panini contract takes effect October 1. However, NBA Senior VP/Global Merchandising Sal LaRocca said the league is working with its other licensees to help Panini get rookie cards to market sometime late this summer. Sources said Panini beat the best offers from the incumbent licensees by 25%. LaRocca said that the NBA, Topps, Upper Deck, and Panini were in agreement that a single license was the right arrangement for the shrinking trading-card market. While Panini will not have the brand equity or relationship held by Upper Deck or Topps, marketing investment in the category will double because of the single-licensee arrangement. "The flow of product into the market will be more organized, there won't be a rush to get new cards out, and that should make a better consumer experience," LaRocca said. The deal does not include WNBA trading-card rights, which are held by Rittenhouse, nor a D-League license, as that circuit has yet to attract a trading-card partner.

LESS IS MORE: Reducing the NBA's trading-card licensee roster to one replicates a move made by the NHL in '06, which has helped that league boost a trading-card market wracked by oversupply and shrinking interest by an audience of kids that have abandoned trading cards for videogames. "The card market has been diluted and this is a way to clean it up," said Ian Jones, the former Global Sales Manager of Premiums and Promotions for Upper Deck, now a consultant. "The NHL deal controlled supply and kept prices stable, so now hockey is probably half of Upper Deck's card business. The Panini brand is not known here, so that's something they'll have to invest in." Aside from stimulating marketing investment in trading cards, the move will cut down on supply. LaRocca said the league's two current licensees have around 20 different sets. In its initial season, Panini is expected to issue 10-15 different trading card sets, LaRocca said. "An exclusive makes it easier to get channel investment and rebuild the category," said Bill Jemas, an NBA licensing exec from '85-92 and current CEO of New Jersey-based licensing/merchandising firm 360ep. "Sampling and other marketing and promotion are the key to jumpstarting this category, but they have almost disappeared. Panini understands how to market, promote and how to tie in other sponsors to help with that."

KNOWN AS ENTERTAINMENT LICENSEE: Panini held an NBA license to produce stickers in the late '90s. In the U.S., Panini has enjoyed success as an entertainment licensee, producing cards and stickers with large entertainment licenses like "Hannah Montana" and "High School Musical." Panini in Europe produces and distributes comic books and holds many soccer licenses, most notably the rights to the most recent FIFA World Cup. The NBA is Panini's first U.S. sports license of note, so there is some speculation it will use this license as a stepping stone to pursue other American sports properties as they become available. While the overseas market represents only about 5% of the overall NBA trading-card sales, LaRocca said it is a category "that is lagging there [overseas] and clearly we are trying to do something about that." LaRocca: "Panini has been able to re-energize kids time and again as new [entertainment] properties came and went with stickers and sticker albums. Their understanding of how to reach kids worldwide is clearly something we're interested in."


News & Promotions
2018-06-15 - INCREDIBLES 2 IN THEATRES NOW!
2018-06-14 - MARVEL'S EARTH X COMES TO 'HEROCLIX'
In 2019
2018-06-13 - Welcome to Wetmore Forest!
2018-06-08 - 'VS. SYSTEM 2PCG: MCU VILLAINS'
Preview Box Art and Sample Cards
2018-06-05 - Warhammer: Age of Sigmar - Champions ON PRE-ORDER NOW

Grosnor is a distributor to Canadian retailers only.
A password is required to access most areas of this website.
Click on Register to open an account.

© Copyright 2013 Grosnor Distribution Inc. / Borduas.net.
All rights reserved.