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Box-Toppers, Buybacks, USA Baseball Content and Jeter Autograph Rookie Cards Are Creating a Collector Frenzy Around 2009 Upper Deck Series 2 Baseball
Upper Deck pulls out all the stops to celebrate 20th Anniversary in latest Baseball release

North Las Vegas, NV, Thursday May 21, 2009
Building on the success of its Series One counterpart, Upper Deck’s 2009 Series Two Baseball debuted this week with more loaded content than ever before. Each hobby box will include two memorabilia cards and one autograph card. Some boxes will also include a 20th Anniversary box-topper that will include an additional memorabilia or autograph card from the last 20 years’ worth of Upper Deck Baseball releases. Additionally, the trading card leader purchased back several 1989 Upper Deck Baseball factory sets, had each card stamped with a special 20th Anniversary logo and they were then inserted into 2009 Upper Deck Series Two Baseball. These special cards will fall one per box, on average.

Upper Deck is helping fans get closer to the next generation of baseball stars through a partnership with USA Baseball. Collectors will be able to find memorabilia and autograph cards of players from the USA Baseball team including the flame-throwing phenom from San Diego State. There is also an autograph card from another young prospect in the set that will be sure to create a lot of excitement as well. Upper Deck bought back 93 Derek Jeter rookie cards and had the Yankees Captain sign all of them. These special cards are randomly inserted into 2009 Upper Deck Series Two and are sure to bring a smile to the face of any collector lucky enough to pull one of them.

While 2009 Upper Deck Series Two Baseball provides collectors with new rookies and updated photography of players in new uniforms, collectors can also find retrospective cards on sports, politics, world history, pop culture and technology over the last 20 years since Upper Deck came on the scene. Collectors can find eight 20th Anniversary Retrospective insert cards per box and one 20th Anniversary Retrospective memorabilia card per case.

Even the empty packs are collectible as codes are printed inside them that can be used as currency for Upper Deck’s online virtual world for kids, Upper Deck U. Kids can enter those codes online at www.upperdecku.com to enhance their overall experience in the world.

“Our 2009 Upper Deck Series Two Baseball product is just going to be a lot of fun for sports fans to open and that’s what makes collecting great,” said Gabriel Garcia, Upper Deck’s associate baseball brand manager. “To have great chase with the 1989 stamped cards, the USA Baseball content and the Derek Jeter buybacks is very exciting to provide collectors. Adding additional value like the 20th Anniversary box-toppers is important for us considering everything going on in the economy. It will definitely have something for everyone with a few other surprises mixed in.”

Upper Deck’s 2009 Series Two Baseball is available in stores now.



About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.


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