Upper Deck Brings the Immortal Michael Jackson to the Masses with Upper Deck’s Most Newsworthy Cards of 2009
Inside its upcoming 2009 UDx Baseball release, Upper Deck will introduce limited-edition cards honoring the iconic music legend
Carlsbad, CA, Wednesday July 15, 2009
On June 25, 2009, silence was deafening as the world paused to mourn the loss of Michael Jackson. In honor of one of the world’s most prolific performers, The Upper Deck Company is releasing a quartet of short-printed, illustrated insert cards honoring Michael Jackson’s legendary 1993 halftime performance at Football’s biggest game.
On Sunday, January 31, 1993, the sporting world tuned in to watch Dallas battle Buffalo for football’s biggest title game. Adding to the excitement of the annual event, the halftime show stirred up the kind of buzz that only one performer could ever generate: Michael Jackson took center stage and with a set that featured some of his most memorable hits and trademark dance moves, he rocked the house of 98,374. Dallas won the game, 52-17, and Jackson won over a new generation of fans with what many consider the most spectacular halftime show in history.
“Michael Jackson was a unique entertainer whose performances routinely exceeded expectations as he continually tested the boundaries with his music and dance,” said Jason Masherah, Upper Deck’s director of Sports Brands. “After witnessing the outpouring of love at his memorial, we knew the public would appreciate this commemorative collection to celebrate his larger-than-life persona. Both sport and music fans alike will no doubt reminisce about the memorable halftime performance.”
The cards will be available in the August 4th launch of the 2009 UDx Baseball series.