Friday January 22, 2010
What: The Upper Deck Company, the NHL’s exclusive hockey card manufacturer, is celebrating National Hockey Card Day in Canada by giving away FREE packs of NHL-licensed Upper Deck hockey cards at all participating Canadian hobby shops!

When: Saturday, Jan. 30, all day.

Who: A total of 15 Canadian-born NHL players (past and present) will be featured as part of a special 15-card National Hockey Card Day set from Upper Deck. Randomly assorted five-card packs will be given away free of charge to anybody who visits their local hobby shop. Stars include Sidney Crosby, Evander Kane, Matt Duchesne, John Tavares, Martin Brodeur, Jarome Iginla, Vincent Lecavalier, Steve Yzerman and Wayne Gretzky.

Where: Visit any one of more than 150 Canadian-based hobby shops to land your FREE pack of Upper Deck Hockey Cards! Bring a friend and get two packs! Click on this link to find the hobby shop nearest you: http://www.upperdeck.com/nhcd/stores.aspx

Interviews: Media members are invited to shoot b-roll of the day’s activities at participating hobby shops: pack wars, giveaways and more! Check with a participating store in your region to see what’s on tap!