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18 UPPER DECK SERIES 1 HOCKEY STARTER

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Upper Deck Provides Free Vancouver Canucks Stanley Cup Final™ Promo Packs at Game 2
Hockey card leader produces special 10-card promo set for Saturday’s Stanley Cup battle. All fans in attendance at Rogers Arena will receive one pack

Carlsbad, CA, Friday June 03, 2011
For any hockey fan lucky enough to attend Saturday’s Game 2 of the Stanley Cup Finals in Vancouver, the action on the ice won’t be the only form of entertainment within the arena. The Upper Deck Company, the industry leader in NHL®-licensed hockey cards, will be giving away free promo card packs featuring top players on the Canucks roster to all attendees!

“The Stanley Cup finals provides us with an outstanding opportunity to give something back to NHL’s loyal fans,” said Jodi Wasserman, Upper Deck’s director of Marketing. “These cards will be a great way for fans to commemorate this exciting event. In addition, we are giving fans the opportunity to create their very own personalized trading cards while they are at the arena, all courtesy of Upper Deck”

The eight-card packs will include five Vancouver players: Daniel Sedin, Roberto Luongo, Henrik Sedin, Alexandre Burrows and Ryan Kesler; one “Stanley Cup Memorable Moments” card; one checklist card; and one “History You Can Hold” card spotlighting Upper Deck’s upcoming 2011 Stanley Cup Championship Box Set. And to add a chase element to the promo packs, Upper Deck has created five different “Stanley Cup Memorable Moments” cards that will be randomly inserted at a rate of one per pack. The five random inserts are: Ray Bourque Takes His First Stanley Cup; Wayne Gretzky Works His Magic; Patrick Kane Wins Stanley Cup; Bobby Orr Flies through the Air; and Alex Ovechkin Tallies a Playoff Hat Trick.

There will also be randomly inserted “Instant Winner” cards in various packs which will allow those lucky fans to stop by the Upper Deck Booth (located at Section 329) during the game to secure their prize. Upper Deck will be taking pre-orders during the game for its Stanley Cup Champions Box Set, which will start shipping approximately five weeks after the Stanley Cup finals conclude. The company will also have its P-Card Station set up to produce personalized Stanley Cup trading cards of anyone who stops by the booth. Get your picture taken by the pros and see yourself wind up on your very own Upper Deck hockey card! For any hockey card collectors unable to attend Game 2, you can still pre-order your Stanley Cup Champions Box Set by visiting www.upperdeckstore.com.





About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.



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