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18 UPPER DECK MVP HOCKEY RETAIL

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THE WALKING DEAD PLAY MAT SURROUNDED
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2011-12 Upper Deck Series One Hockey Arrives This Week
Company’s flagship brand features a new crop of “Young Gun” rookie cards and much more!

Carlsbad, CA, Tuesday November 08, 2011
Some of the most popular NHL® rookie cards of the season will be released this week when 2011-12 NHL Upper Deck Series One lands in stores. Collectors can find “Young Guns” rookie cards spotlighting up-and-comers like Ryan Nugent-Hopkins (Edmonton), Gabriel Landeskog (Colorado), Cody Hodgson (Vancouver), Sean Couturier (Philadelphia) and Mark Scheifele (Winnipeg) to name a few.



“A rookie is just not a rookie until they have an Upper Deck ‘Young Gun’ card produced of them,” said Josh Zusman, Upper Deck’s Hockey brand manager. “This year’s rookie crop is performing really well to start off the season so we are excited to see they are living up to the hype. We think fans will jump at the chance to own rookie cards of these future stars.”



There are more than just rookies to be found in 2011-12 NHL Upper Deck Series One however. The release will be loaded with autograph cards, memorabilia cards and other unique inserts that will excite hockey fans. A new insert set in the product is “Honored Members” which pays tribute to Hall-of-Fame legends on a unique acetate card, giving it the look of plaques found in the Hall. Another new addition are the UD Canvas cards that have the look and feel of a painted card.



Upper Deck’s hockey team has worked hard to re-imagine the popular “Heroes” insert series. This season the insert set has been expanded to showcase a variety of hockey greats from the 1950’s. There is also an autographed version of these cards that are limited to just fifteen copies each. Additionally there is one very rare painted autograph card in the set that features autographs of Brett Hull, Andy Bathgate and Gordie Howe numbered to just ten copies.



Additionally, Upper Deck was able to secure all the autograph cards prior to launch so the set will release with zero redemption exchange cards in packs. Upper Deck’s 2011-12 Series One Hockey packs hold eight cards in every pack and 24 packs per box. The product is available in stores now.



About Upper Deck



Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.



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