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UPPER DECK & 20TH CENTURY FOX LAUNCHES ALIEN, PREDATOR & FIREFLTY TRADING CARDS

Wednesday October 16, 2013
UPPER DECK AND TWENTIETH CENTURY FOX CONSUMER PRODUCTS PARTNER TO LAUNCH ALIEN, PREDATOR AND FIREFLY TRADING CARDS UPPER DECK TO RELEASE TRADING CARDS, GAMES AND STICKERS INSPIRED BY POPULAR TWENTIETH CENTURY FOX FRANCHISES

Carlsbad, CA – Upper Deck and Twentieth Century Fox Consumer Products announced today that fans of ALIEN, PREDATOR and FIREFLY will soon be able to purchase trading cards, trading card games, stickers and sticker albums inspired by the popular franchises . Upper Deck and Twentieth Century Fox Consumer Products continue to grow an already existing partnership offering film and television fans, collectors and gamers a merchandise collection true to the titles they love.

The first product to be released under the new agreement will be Legendary™ Encounters: An ALIEN Deck Building Game. While the game can be played on its own, Upper Deck is working to incorporate certain elements from the Marvel Legendary Deck Building Game to be compatible with the new ALIEN game.

“Fans of the popular ALIEN, PREDATOR and FIREFLY franchises crave one-of-a-kind and engaging merchandise even now, years after the films and television series debuted,” said Roz Nowicki, Executive Vice President of Global Sales and Retail at Fox Consumer Products. “We are looking forward to a continued partnership with Upper Deck, expanding our trading card offering to collectors and fans of these beloved sci-fi titles.”

“Bringing in the popular ALIEN, PREDATOR and FIREFLY franchises to expand our Legendary Deck Building game portfolio just makes sense,” said Jason Masherah, President of Upper Deck. “At Upper Deck we aren’t looking to just push out dozens of different games, in hopes that one or two might succeed. We believe that it is more important to focus our efforts and invest heavily in creating what we know will be a great gaming experience for our audience.”

Upper Deck is planning to release additional trading card games for the three franchises, along with brand new lines of trading cards and stickers. Details and release dates for these products will be announced later this year.


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