July 25, 2014

Dear Panini Distributor

On behalf of Panini, it is my pleasure to inform you that we will once again be offering your customers the Panini NFL Player of the Day promotion -- the hobby’s most popular in-store promotional program to help sell more Panini NFL Trading Cards.

With the support of NFL PLAYERS and several of their licensees, the program has been an important tool to help hobby retailers sell more packs. Last year the promotion was a rousing success at a record 800 hobby shops – thanks to your support.

In our program evaluation form, nearly 90% of hobby shops confirmed that it helped increase sales; almost 80% rated the merchandising kit Excellent or Very Good; and 98% requested that we return the promotion this season. There is no question that it has become an important and reliable sales tool for hobby shops.

We will be conducting the registration directly with hobby shops once again. Feel free to let them know that they will be receiving an invitation from Panini via email to register this week. All shops that participated in 2013 and completed the program requirements will have VIP registration beginning this week. If you have any new customers that may not have participated in the program last year, tell them to email our program administrators at pod@paninipod.com to get included in the program this year.

If you have any questions about the program, you can contact me, or our program administrator Doug Drotman at 631-462-2546 or pod@paninipod.com.

Sincerely,

Tim Franz