In celebration of "National Hockey Card Day" on February 21, 2009, Upper Deck will be giving away hundreds of thousands of exclusive "National Hockey Card Day" NHL trading card packs for free throughout Canada. Fans are invited to take part in the fun of hockey card collecting by visiting their favorite hobby shop, Wal-Mart, Toys-R-Us, Jean Coutu or London Drugs on "National Hockey Card Day" to pick up one of these free hockey card packs while supplies last. This historic hockey trading card promotion is exclusive to Canada.

�This is a truly unique promotion for us as Canadians,� said David Moore, owner of Cardboard Memories in Toronto, ON. �Promotions like this have been run successfully in the states before, but to have a special set and promotion just for Canada is something unique and I think hockey fans here will get behind it.�

�It is clear that hockey really is the national sport in Canada and we wanted to come up with a way to celebrate that unparalleled devotion,� said Kerri Stockholm, director of marketing for Upper Deck.

What really has hockey fans buzzing is the National Hockey Card Day set itself. The fifteen card set consists of some of the top Canadian born rookies, current stars and legends. A special �National Hockey Card Day� logo-stamp will adorn each card front and card backs will be printed in both English and French.

�The set that Upper Deck put together around this special day is awesome,� said Wayne Wagner, owner of Wayne�s Sportscards in Edmonton, AB. �Any set that contains players like Wayne Gretzky, Gordie Howe, Sidney Crosby and Steven Stamkos is one that any Canadian hockey fan will not want to miss out on.�

For a full list of shops participating and for more information about National Hockey Card Day, please visit www.upperdeck.com/nhcd.

To view the Diamond Vision video on the promotion, please visit http://upperdecksports.tv/video/Upper-Deck-National-Hockey-Card. To hear an interview on the Wayne Gretzky Radio Show about the promotion, please visit http://www.gretzky.com/podcast/LFWG_14-02-09_upperdeck.mp3.

About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

2008-09 NHL Hockey Card Day in Canada is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players� Association and the NHLPA logo are trademarks of the NHLPA. � NHLPA.