Carlsbad, CA, Thursday November 05, 2009
Hockey fans and collectors from across the globe will descend upon the Toronto International Centre on November 13, 14 and 15 to take part in the annual NHL Fall Expo, one of the industry�s largest hockey-focused collectibles show. And once again, Upper Deck � the league�s sole hockey card producer � will be there to satisfy the thirsts of thousands of hockey aficionados with its popular �Priority Signings� Wrapper Redemption Program.

Collectors who open one sealed box of either Upper Deck�s 2009-10 NHL Artifacts or Upper Deck Series 1 Hockey product at the Upper Deck booth will receive an exclusive 2009 �Priority Signings� autograph card. There will be a limit of one redemption card per person, per day, while supplies last. All card packs must be opened at the Upper Deck booth in front of a company representative. The schedule for the wrapper redemption hours is listed below:

Friday, Nov. 13 � 5 p.m. to 7 p.m.
Saturday, Nov. 14 � 12 p.m. to 2 p.m.
Sunday, Nov. 15 � 11 a.m. to 1 p.m.

A total of 35 different NHL players, past and present, comprise Upper Deck�s 2009 �Priority Signings� autograph card list. Some of the biggest names in the game are part of the autograph redemption card lineup including legends like Phil Esposito, Gordie Howe, Frank Mahovlich, Mark Messier, Bobby Orr, Steve Yzerman and Wayne Gretzky, as well as up-and-comers like Toronto Maple Leafs� goaltender Jonas �The Monster� Gustavsson and 2009 No. 1 overall draft pick John Tavares of the New York Islanders. All of the redemption cards will be hand-numbered, so the chase will be fast and furious. Some of the more sought-after cards will no doubt include Howe�s and Gretzky�s (both numbered to 9) and the industry�s first autographed card of Tavares, which is numbered to 25. Other notables on the �Priority Signings� list include Martin Brodeur, Henrik Zetterberg, Patrick Roy, Marc-Andre Fleury, Phil Kessel and Sidney Crosby.

�Collectors cherish autograph cards, especially hand-numbered versions, so that�s why our �Priority Signings� program continues to resonate with hockey fans at this show,� said Karvin Cheung, Upper Deck�s senior product manager. �Additionally, Upper Deck�s 2009-10 Series One Hockey launch hits store shelves next week, so boxes and packs of that should be flying as collectors look to get the first rookie cards of this season�s top young guns.�



About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.