Toronto, ON, Wednesday April 21, 2010
In The Game is pleased to announce that we will once again continue our long standing tradition of attending the Toronto Sportcard & Memorabilia Spring Expo from April 30 to May 2, 2010.

In The Game will hold our popular Wrapper Redemption Program featuring several of our 2009-10 products, including Superlative Hockey Volume Two - which is slated for release during the first day of the show!

"Collectors have expressed to me personally how much they are looking forward to the release of Superlative Hockey Volume Two and there's no greater stage than the Toronto Sportcard & Memorabilia Spring Expo to bring it to them," said In The Game's President, Dr. Brian Price. "We've developed a sensational redemption program for several of our 2009-10 releases and we wanted to demonstrate our unwavering support for both collectors and the industry by our presence at this show."

Here's how the Spring Expo Wrapper Redemption Program will meet the needs of our collectors:

Superlative Hockey Volume Two

For the release of Superlative Hockey Volume One, In The Game made collectors feel like VIPs with a solid redemption program that included Superlative Combo cards. These amazing and extremely limited cards are back once again as your reward for opening a book of Superlative Hockey Volume Two and you will receive two cards when you open your book at the In The Game booth.

While a checklist of Superlative Hockey Volume Two Redemption cards is not available at this time, the cards will contain anywhere from two to six memorabilia pieces each!

Heroes and Prospects

In The Game will also be producing one-of-one versions of game-used memorabilia cards from the 2009-10 Heroes and Prospects product that bears a special foil stamp exclusive to the Spring Expo. In order to obtain one of these special cards, collectors will need to open one sealed Hobby box of 2009-10 Heroes and Prospects.

Since its release in January, Heroes and Prospects has been one of the hottest products on the market and collectors are sure to appreciate some of the amazing pieces of memorabilia that they will receive as their reward for busting a box at the In The Game booth.

Between The Pipes

One of this year's hottest releases, the hobby has been buzzing about the game-used memorabilia cards found in packs of the SOLD OUT 2009-10 edition of Between The Pipes and they will have an opportunity to obtain special one-of-one versions of these cards exclusive to the Spring Expo.

Loaded with oversized and colorful memorabilia pieces and featuring the best goalies from yesterday, today and tomorrow; most collectors will be very pleased with their redemption cards.

All boxes and packs must be opened at the same time and all wrappers must be submitted to In The Game personnel. Boxes MUST have shrink-wrap with the In The Game logo on it to qualify. The redemption card offer extends through all three days of the show or while supplies last and daily limits may be imposed. In The Game reserves the right to limit the quantity of cards per customer and strives to set a two-book limit for each customer redeeming books of Superlative Hockey during busy times and they will be asked to return to the end of the line to redeem further books. Box tops from 2009-10 Heroes and Prospects, Between The Pipes or Superlative Hockey Volume Two products opened at the booth will be marked in order to exclude them from the ITG-VIP promotion.



No other In The Game products can be redeemed during the 2010 Spring Expo. The program is subject to all of the other standard rules and regulations of the ITG Wrapper Redemption Programs.