Carlsbad, CA, Monday December 20, 2010
As we get ready to turn the page on a new calendar, Upper Deck is proud to announce the release of its biggest trading card set of the year: 2010-11 O-Pee-Chee Hockey. With a new December launch date, this year�s 600-card offering features the hottest NHL rookies including No. 1 overall draft pick Taylor Hall and his Edmonton teammate, Jordan Eberle. With its massive base set, retro variations, autographs and four-player jersey cards, O-Pee-Chee Hockey is sure to provide something unique to pique the interest of hockey card collectors everywhere.

�With an affordable price point and a 600-card checklist, 2010-11 O-Pee-Chee is the ultimate set for casual and hardcore fans alike,� said Josh Zusman, Upper Deck�s Hockey brand manager. �And with its December release date, O-Pee-Chee captures this season�s top rookies in action.�

Beyond the huge base set, collectors will enjoy the wide array of retro variations featuring Marquee Legends and Marquee Rookies including the young stars who have made their NHL debuts during this current season, which combine to appear in every other pack.

Continuing with the retro theme that makes O-Pee-Chee so special, insert cards entitled �Stat Kings,� �Trophy Winners,� �Team Leaders� and more will feature greats of the past and present. Falling at a rate of 1:4 packs, these cards only add to the wide assortment of exciting old school cards that already enhance the look and value of the product.

Signature and memorabilia cards are included in O-Pee-Chee as well. Collectors will discover autograph cards of top young stars (Alex Ovechkin and Matt Duchene) and legends (Bobby Orr, Bobby Hull and Steve Yzerman), as well as exciting �O-Pee-Chee Souvenirs� cards featuring jersey swatches of four players on one card like Sidney Crosby, Steven Stamkos, Patrick Kane and John Tavares! O-Pee-Chee is packed with these high quality hits that offer collectors the chance for a big pull in a low-priced offering.

Upper Deck�s 2010-11 O-Pee-Chee Hockey set holds six cards per pack and 36 packs per box and is currently available on store shelves.



About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.