Carlsbad, CA, Tuesday October 19, 2010
With the 2010-11 NHL® regular season now in full swing, the Upper Deck Company is proud to unveil the second of several NHL Rookie-themed videos. The co-exclusive manufacturer of NHL trading cards captured the footage last month during the 2010 NHLPA Rookie Showcase Photo Shoot at the MasterCard Centre in Toronto.



Following right where its first vignette entitled “The Importance of Signing Autographs” left off, the second Upper Deck video (“Never Throw a Teammate Under the Bus”) shows four NHL newcomers learning the value of not throwing a teammate – or even an opponent – under the proverbial bus during a media interview. Watch as Edmonton’s trio of Taylor Hall, Jordan Eberle and Magnus Paajarvi join Nashville’s first-year standout Jonathon Blum to discover this all-important lesson. Go to http://www.youtube.com/watch?v=eLCzQCXc5O4 to view the second of Upper Deck’s amusing “NHL Rookie Boot Camp” videos the company will introduce this season.



Upper Deck plans to post a new video segment every few weeks as the season progresses. The first video “The Importance of Signing Autographs” can be viewed at: http://www.youtube.com/watch?v=2ge8yZ1RCd0.



Look for cards of many of the upstart rookies first appearing in Upper Deck’s 2010-11 Series One Hockey release in mid-November. Both Hall and Eberle will have their very first rookie cards appearing in the set.



About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com