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HASBRO ANNOUCES HASBRO BLOOMS


Tuesday July 14, 2026

You can Pre-Order Play-Doh Blooms starting JULY 22TH

CLICK HERE TO VIEW

Hasbro, a leading games, IP and toy company, today announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craft realistic floral arrangements, marking the brand’s entry into the adult crafting and home décor space.

For more than 70 years, the Play-Doh brand has been synonymous with hands-on creativity for kids and families. Blooms by Play-Doh builds on that legacy, using the familiar compound to create intentional, lasting pieces. The line also represents a broader step forward for Hasbro as it expands beyond traditional play to engage fans across life stages.

“The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro. “Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process and create something beautiful you can enjoy long after you’ve made it.”

Play-Doh has even made a Youtube Channel, showcasing Blooms by showing step by step directions on how to build each of the bouquets.

Play-Doh Blooms Garden Bouquet

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Play-Doh Blooms Meadow Bouquet

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Play-Doh Blooms Rosy Petite Bouquet

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Play-Doh Blooms Wildflower Petite Bouquet

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